Hi everyone, today the editor has paid attention to a more interesting topic, which is about the construction and planning of e-commerce websites, so the editor has compiled a related introduction to e-commerce websites Let's take a look at the answer to construction planning. What are the stages of general e-commerce website construction? What are the stages of general e-commerce website construction? The first step: planning and design of the website. The construction and development of the background management system of the mall is a relatively complicated system. It is necessary to think about the required functions at the beginning. The planning of the website is also something that needs to be done for all websites. Carry out an overall analysis of the website, clarify the construction goals of the website, determine the visitors of the website, the content and services provided by the website, the domain name of the website, logo, website style and website catalog classification, etc. This step is also the background construction of the e-commerce system website A prerequisite for success, because all construction steps are carried out according to the planned design. Step 2: Site construction After the website planning and design, it begins to enter the website construction stage. The background construction stage of the e-commerce system website mainly includes four parts: domain name registration, website configuration, webpage production and website testing. Except for website testing, which needs to be carried out after the completion of the other three items, domain name registration, website configuration and web page production are relatively independent and can be carried out at the same time. The third step: business objectives The business objectives are the purpose of the enterprise's network marketing, and the "compass" of network marketing in the operation process. Under normal circumstances, a network marketing plan mainly includes the following three aspects. 1. The task, that is, what needs to be done. 2. Quantifiable work indicators, that is, how much work is done. 3. Time limit, that is, when to complete. Step 4: Network marketing strategy Next, marketers formulate marketing strategies according to the content and relationship management of the "4P marketing theory" (4P is product, price, channel, and promotion), so as to realize the established background of the development of e-commerce system platform In addition, marketers also need to consider product positioning, market segmentation, market differentiation, customer relationship management and other strategies. Step 5: Do a good job in the planning plan of website construction. When an enterprise builds a mall website, the first step in website construction is to understand what the purpose of building the mall website is. E-commerce is a hot topic in the Internet age, and many companies make it. The website system of the e-commerce mall is purely blindly following the trend, and such behavior is not advocated. Therefore, it is necessary to make a planning plan for the construction of the mall website in advance. The content of the plan includes website positioning, target user positioning, website style design, marketing goals and many other contents. Step 6: Do a good job in the construction of the content of the mall website. The construction of the enterprise mall website is not just to publish some product information and pictures on the website. It is not a simple matter to do a good job in the operation of a mall website. Therefore, in the construction of the mall website, we must pay attention to its content. Only by doing a good job in the content construction of the website can we increase the click-through rate of the website and improve the conversion rate. Step 7: The promotion of the mall website cannot be ignored. Customization and development of a successful mall website is not enough to produce a website with complete functions. After it goes online, it needs to be promoted. Only by promoting can more people People know and understand your new website. Therefore, promotion is also an important part of the mall website construction work. So far, the above is the introduction of the editor's questions about the construction and planning of e-commerce websites. I hope that the one-point answer about the construction and planning of e-commerce websites will be useful to everyone.

(Editor：art)